SETH SUTHERLAND

ABOUT
SHOES
BY SETH.

The designer behind the shoes.

01

HOWZIT
GUYS.

Howzit guys.

This site is a creative platform in which I display my works and projects. I have a passion for all footwear but find ladies footwear the most intriguing.

A combination of strict technical rules and creative execution are the two main pillars I find most captivating. Studying fashion design then completing my degree in footwear implementation has given me a great foundation to work with. I am currently a ladies footwear designer at a local shoe factory who supplies leading retailers in South Africa.

Cheers for now!

FROM IDEA
TO PRODUCTION.

02

DESIGN

Hand-drawn concepts

Photoshop & illustrations

Manual standards & pattern making

Digital Naxos 2D & 3D design

Sample chasing through closing, preparation, and making in the factory

Managing & directing sample and QA processes

Communication with retail buyers & planners

Range building & seasonal lay-downs

Executing quick response & traditional lead-time production plans

03

PRE-
PRODUCTION

Planning orders on specific making lines in the factory

Streamlining component orders for on-time deliveries

Clerical and administration duties for order discussion records & official records